Social Media Specialist

Il y a 2 jours

, Tunis, Tunisie Uranus Education Temps plein

Job Description
Social Media Specialist Role Purpose: The Social Media Specialist will be responsible for developing and executing a vibrant social media strategy to position the company as a leader in international education consulting. The primary goal is to engage prospective students and their parents, providing them with valuable information about studying overseas while generating high-quality leads for the educational consultancy team.

Key Responsibilities
Strategy & Content Planning: Create and implement a monthly social media calendar that aligns with university application cycles, intake periods, and visa deadline updates. Content Creation: Produce engaging, high-quality content (videos, reels, carousels, and stories) showcasing university partners, student life, scholarship opportunities, and destination guides. Platform Management: Manage daily operations on platforms including Instagram, TikTok, Facebook, LinkedIn, and Snapchat. Community Management: Actively respond to comments, direct messages (DMs), and inquiries in a professional and timely manner, ensuring a seamless handover of leads to the counseling team. Storytelling & Testimonials: Coordinate with current students abroad to gather video testimonials and "day in the life" content to build trust and authenticity. Trend Monitoring: Stay up-to-date with global education news, immigration policy changes, and social media trends to keep the company’s voice relevant. Performance Tracking: Analyze weekly and monthly metrics (Reach, Engagement, Lead Conversion) to optimize content performance. Requirements &

Qualifications:

Education:
Bachelor’s degree in Marketing, Communications, New Media, or a related field.

Experience:
2+ years of experience in social media management (experience in the Higher Education or Travel sectors is a significant advantage). Language

Skills:
Excellent command of both English and Arabic (written and verbal). Ability to translate complex visa/academic jargon into easy-to-understand content. Technical

Skills:
* Proficiency in mobile video editing (CapCut, InShot) and basic graphic design (Canva or Adobe Express). Experience with social media management tools (e.g., Meta Business Suite, Buffer, or Hootsuite). Knowledge of SEO principles for social media Send your CV to: hr@uranuseducation.com