Senior Paid Search Specialist

Our Team

BuildASign aims to make it easy and affordable for people to share their message or tell their story with custom and personalized products. We relentlessly innovate and improve to provide customers with exceptional value and an experience that fosters a long-lasting relationship. The Austin, Texas-based organization has grown since the company's inception in 2005 to include more than 400 employees. BuildASign also operates and We are passionate about attracting top talent that will relentlessly innovate and continue to help our double-digit revenue and profit growth trajectory.

What You Will Do

• Plan, set up, implement, monitor, and optimize paid search campaigns across Google Ads, Microsoft Ads, and related platforms.
• Conduct keyword research, competitor benchmarking, and search trend analysis to uncover growth opportunities.
• Write and test ad copy to improve click-through and conversion rates.
• Partner with creative and web teams to align ad messaging with landing page experience.
• Manage campaign budgets, pacing, and bidding strategies to ensure spend efficiency and maximum ROI.
• Implement and troubleshoot conversion tracking, attribution, and remarketing tags.
• Analyze performance metrics (CTR, CPA, ROAS, etc.) and provide actionable insights.
• Run A/B tests on ads and landing pages to drive continuous improvement.
• Stay informed on search engine updates, platform innovations, and protocols.
• Prepare and present campaign performance reports and recommendations to marketing leadership.

Your Qualifications

At Cimpress, we are striving to hire individuals that add new ideas and perspectives to our teams and enhance our culture. No matter your background or work experience, we strongly encourage you to apply—even if you feel that you don't meet the exact requirements or have the same qualifications. You might be a great candidate for this or other opportunities.

• Bachelor's degree in Marketing, Business, Communications, or related field—or equivalent experience.
• 3–5 years of experience managing paid search (SEM) campaigns in eCommerce, retail, or a related field.
• Deep knowledge of Google Ads and Microsoft Ads, including Shopping, Performance Max, and remarketing campaigns.
• Strong analytical skills with proficiency in Google Analytics (GA4), Excel/Google Sheets, and data interpretation.
• Experience with conversion tracking, attribution modeling, and tag/pixel management.
• Proven ability to manage budgets, optimize spend, and improve campaign efficiency.
• Strong written and verbal communication skills with a talent for crafting persuasive ad copy.
• Self-starter who can manage multiple campaigns and priorities independently.
• Comfortable working remotely with team alignment during U.S. business hours (9 a.m. – 1 p.m. CT).

Nice to Have

• Experience managing large-scale or high-budget search campaigns.
• Knowledge of Google Shopping feeds or PLA management.
• Familiarity with automation tools, scripts, or APIs for optimization.
• Google Ads or Microsoft Advertising certifications.
• Experience with UX, landing page optimization, or SEO collaboration.
• Exposure to attribution tools or multi-touch attribution models.

Why You'll Love Working Here

Cimpress Services' central teams keep us entrepreneurial as we grow, enabling our businesses to stay customer-focused while building tools and services that amplify our impact. Our team members are problem solvers, storytellers, and relationship builders, supporting company-wide functions like finance, compliance, procurement, and communications. Continuously evolving our processes and technology, we drive Cimpress' rapid growth. Our Remote-First culture offers autonomy and flexibility, with collaboration spaces available for in-person teamwork.

About Us

Led by founder and CEO Robert Keane, Cimpress invests in and helps build customer-focused, entrepreneurial mass customization businesses to create personalized physical (and digital) products, for over 17 million global customers. Our businesses can choose the solutions that work for them, or assemble any custom combination they need. This makes it easier and faster to do things like introduce new products, reach customers and track orders. And this kind of innovation keeps customers coming back.

Commitment to Diversity, Equity, & Inclusion

Cimpress exists to help our customers live their dreams. Each dream is unique – and the Cimpress team needs to be as well. We believe in the unique contributions of everyone within a diverse global organization. We are collaborative, inclusive, and innovative. We strive to role model and live an inclusive culture of fairness, respect and belonging for all. And we work together to empower each other, creating a space in which each of us can spark our next great idea.

Equal Opportunity Employer

Cimpress is an Equal Employment Opportunity Employer. All qualified candidates will receive consideration for employment without regard to race, color, sex, national or ethnic origin, nationality, age, religion, citizenship, disability, medical condition, sexual orientation, gender identity, gender presentation, legal or preferred name, marital status, pregnancy, family structure, veteran status or any other basis protected by human rights laws or regulations. This list is not exhaustive and, in fact, in many cases, we strive to do more than the law requires.

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