Social Media Marketing Specialist

What You’ll Do Campaign strategy and execution
• Plan, build, and run paid campaigns on Google (Search, Performance Max, Display, Vehicle Ads), Meta (Facebook and Instagram), TikTok, YouTube, and programmatic or in-game placements
• Build and manage Meta Automotive Inventory Ads and Google Vehicle Ads from our live inventory feed
• Create carousel, collection, and dynamic product ads, grouping vehicles into sets by make, model, body style, price range, and promotion
• Run full-funnel campaigns: awareness, consideration, lead generation, and retargeting Audience and targeting
• Build and refine audiences, including custom audiences, lookalikes, customer lists, website and video retargeting, and local radius targeting
• Run financing-related ads within Meta and Google special ad category (credit) restrictions
• Use first-party data (CRM and past customers) to improve targeting Creative and content
• Produce ad creative and content: static, carousel, short-form video (Reels, TikTok, Shorts), and vehicle walkarounds
• Write ad copy, headlines, and calls to action for each platform and stage of the funnel
• Manage our organic social calendar and keep brand voice consistent across channels Testing and optimization
• Run structured A/B tests on creative, copy, audiences, placements, bidding, and landing pages
• Optimize campaigns for cost per lead, lead quality, appointments, and vehicles sold, not only clicks
• Watch for ad fatigue, frequency, and placement performance, and adjust quickly Tracking and measurement
• Set up and maintain tracking with Meta Pixel and Conversions API, Google Tag Manager, GA4, Google Ads conversion tags, enhanced conversions, and the TikTok Pixel
• Configure events, UTM parameters, and attribution so leads from calls, forms, chat, and walk-ins are traced to their source
• Fix tracking gaps caused by browser and iOS privacy changes Account and asset management
• Manage Meta Business Manager / Business Portfolio: ad accounts, pages, catalogs, pixels, datasets, user access, and assets
• Manage Google Ads, Google Merchant Center, and Google Business Profile
• Keep inventory feeds accurate and synced: pricing, photos, availability, and sold vehicles removed
• Monitor account health, ad policy compliance, and disapprovals Budget and reporting
• Allocate, pace, and reallocate budgets across platforms based on performance
• Track spend against budget and flag overspend or waste early
• Build dashboards (Looker Studio or similar) and present weekly and monthly results to management, covering spend, leads, cost per lead, cost per sale, and ROAS
• Recommend where to invest more, cut, or test next Collaboration
• Work with the sales team and BDC on lead follow-up and lead quality
• Keep landing pages and vehicle detail pages converting well
• Stay current on platform changes, automotive ad trends, and advertising rules for vehicle pricing and financing What You Bring Required
• 3+ years of hands-on paid media experience managing campaigns yourself, not just overseeing an agency
• Proven results on Google Ads and Meta Ads, plus working experience with TikTok and YouTube ads
• Deep knowledge of Meta Business Portfolio, catalogs, ad accounts, campaign structure, and Advantage+ campaigns
• Experience with Google Ads campaign types, placements, and feed-based inventory or shopping campaigns
• Hands-on setup of pixels, tags, conversion events, GTM, and GA4
• Strong analytical

skills:
you can read data, find the story, and act on it
• Ability to create ad creative and short-form video yourself (Canva, CapCut, Adobe, or similar)
• Clear communicator who can explain results to non-marketers
• A portfolio or case studies with real campaign results Preferred
• Automotive, dealership, or other inventory-based e-commerce experience
• Experience with vehicle inventory feeds and listing platforms (Cars.com, AutoTrader, CarGurus, Facebook Marketplace)
• Experience with programmatic or in-game advertising platforms
• Experience with dealership CRMs and call tracking
• Google Ads and Meta Certified Media Buying Professional certifications
• Proficient in English