Marketing Specialist, Tunisia

Profile Code

Role Title

Marketing Specialist, Tunisia

Reporting to

Commercial Manager

Division

OFT

Department / Section

Ooredoo Fintech (OFT)

A.     PROFILE

B.      Context

Purpose

Context

Support the successful launch and growth of walletii in Tunisia by executing local marketing activities across digital, CRM, social, website, influencers, and physical channels. The role owns day-to-day local marketing execution, localization of communications, and coordination with central OFT marketing to drive awareness, acquisition, and engagement.

Ooredoo Fintech (OFT) is a fast-growing scale-up on a mission to empower people and businesses across the MENA region with innovative financial solutions. Backed by the strength and heritage of Ooredoo Group and driven by a passionate team, we deliver secure, intuitive money tools through our brands: Ooredoo Money, walletii, and m-Faisaa, serving users in Qatar, Oman, and the Maldives. Working with us presents a unique and exciting opportunity to make a difference and be part of a revolution where we are leveraging financial technology to provide accessible, empowering tools.

C.      ROLE ACCOUNTABILITIES

• Execute local marketing activities for walletii Tunisia across digital, CRM, social, website, influencer, and physical channels.
• Work closely with Ooredoo Tunisia teams (web, app, digital marketing) to ensure walletii placements follow approved engagement and campaign plans, and proactively identify new collaboration opportunities.
• Plan and deliver customer communications via CRM tools including SMS, email, and app push notifications.
• Manage organic social media activity (Facebook and Instagram), driving engagement and supporting acquisition objectives.
• Own and maintain website content, ensuring accuracy, relevance, and timely updates.
• Brief, coordinate, and ensure correct execution of marketing materials in physical channels such as shops, agents, and brand activations.
• Identify and manage relationships with local influencers and brand ambassadors aligned with walletii brand values to support awareness and customer acquisition.
• Work with local agencies on outdoor media, events, brand activations, and physical media buying when required.
• Localize all customer-facing communications to reflect Tunisian dialect, cultural context, and user behavior.
• Provide ongoing local market insights to central marketing, including key events, holidays, cultural moments, and partnership opportunities.
• Act as the local marketing execution owner, ensuring alignment between central strategy and in-market delivery.

D.     KEY PERFORMANCE INDICATORS (KPIs)

·       Contribution to walletii user acquisition, activation, and engagement targets in Tunisia

·       CRM campaign performance including delivery rate, open rate, click-through rate, and conversion

·       Growth and engagement across organic social channels (reach, followers, engagement rate)

·       Influencer campaign effectiveness measured by reach, engagement, and installs where applicable

·       Timely and accurate updates of website content

·       Quality and on-time execution of physical marketing materials and local activations

·       Adherence to campaign timelines and execution standards

·       Delivery of relevant local market insights to central marketing aligned with planning cycles

·       Effectiveness of localization across customer communications (language, cultural relevance, clarity)

·       Stakeholder satisfaction across local OT teams and central OFT marketing

E.      EXPERIENCE AND QUALIFICATIONS

Experience

· to 4 years of experience in marketing, digital marketing, or brand roles

·       Hands-on experience executing CRM campaigns (SMS, email, push notifications)

·       Experience managing organic social media channels, preferably Facebook and Instagram

·       Experience working with influencers and coordinating basic influencer campaigns

·       Experience managing website content through CMS platforms

Minimum Entry Qualifications

·       Bachelor's degree in Marketing, Business, Communications, or a related field

·       Fluent in English, Arabic, and French

·       Basic working knowledge of digital marketing and customer engagement channels

·       Comfortable working in a fast-paced environment

F PERSONAL PROFILE

·       Entrepreneurial mindset with strong interest in customer value management and fintech

·       Comfortable working in fast-paced environments, balancing innovation with execution

·       Data-driven with ability to use insights to support marketing decisions

·       Strong communication and interpersonal skills, able to collaborate effectively across teams and levels

·       Demonstrates high ethical standards and professional conduct

·       Able to manage multiple priorities and meet tight deadlines in a dynamic startup environment

Location

Tunis

Department

Marketing & Commercial

Employment Type

Full-Time

Minimum Experience

Mid-level